Grandma Union

Grandma died listening to...

Thursday, January 19, 2006

How to look after your hardworking creative.

Prepare yourself. Take 15 minutes to rest so you'll be refreshed when he arrives. Touch up your make-up, put a ribbon in your hair and be fresh-looking. He has just been with a lot of work-weary people.

Have the brief ready. Plan ahead, even the night before, to have a great brief ready, on time for his return. This is a way of letting him know that you have been thinking about him and are concerned about his needs. Most creatives are hungry when they get in and the prospect of a good brief is part of the warm welcome needed.

Be a little gay and a little more interesting for him. His boring day may need a lift and one of your duties is to provide it.

Clear away the clutter. Make one last trip through the main part of the agency just before your creative arrives. Gather up books, toys, paper, etc and then run a dust cloth over the tables.

Prepare the producers. Take a few minutes to wash their hands and faces (if they are small), comb their hair, and if necessary, change their clothes. They are little treasures and he would like to see them playing the part.

Minimize all noise. At the time of his arrival, eliminate all noise of the client, dryer or vacuum. Try to encourage the producers to be quiet. Be happy to see him.

Listen to him. You may have a dozen important things to tell him, but the moment of his arrival is not the time. Let him talk first - remember, his topics of conversation are more important than yours.

Make the day his. Never complain if he comes in late or goes out for long lunches, or other places of entertainment without you. Instead try to understand his world of strain and pressure, and his very real need to relax.

Your goal? Try to make sure the agency is a place of peace, order and tranquility where your creative can renew himself in body and spirit.

Don't greet him with complaints and problems.

Make him comfortable. Have him lean back in a comfortable chair or have him lie down in the boardroom. Have a cool or warm drink ready for him. Arrange his pillow and offer to take off his shoes. Speak in a low soothing and pleasant voice.

Don't ask him questions about his actions or question his judgment or integrity. Remember, he is the master of the creative idea and as such will always exercise his will with fairness and truthfulness. You have no right to question him.

I hope this helps you in your day-to-day office relations, remember a good account person always knows her place.

That's all for now, I'm off to empty my bag.
Visit me again soon!

Grandma Union. Westside.


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