ITV attempts to save its soul

ITV is to axe a string of popular TV programmes in a bid to refresh the schedule on its main channel, ITV1. Among the shows being scrapped are Today With Des And Mel, Celebrity Fit Club and drama Rosemary and Thyme. We'll all be sad to see them go.

“We are undertaking a painful, but utterly necessary, process… which is to drop programmes which, by the criteria of most of our competitors, are still performing incredibly well. Why? Because we know that that volume without value is no longer enough…”
Writers and producers are being called on to start thinking about ITV as a place that “wants more than cop shows and period detectives.”

Yes, that's just what we need!

What’s on ITV tonight? Glad you asked:

The Price Is Right
You’ve Been Framed!
Emmerdale and Coronation Street, two soaps that have been running since before Noah learned to swim
A Touch of Frost - Del boy with a tash, and a repeat at that
Tarrant on TV (aren’t foreign people funny?)
Orange Playlist (mobile phone company-branded music-video show)

Keep up the good work.